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MARKETING MANAGER – CONTRACT (Toronto Location)
Warner Music Canada is a division of the Warner Music Group. With its broad roster of new stars and legendary artists, Warner Music Group is home to a collection of the best-known record labels in the music industry including Atlantic, Elektra, Nonesuch, Reprise, Rhino, Roadrunner, Sire, and Warner Bros., as well as Warner/Chappell Music, one of the world's leading music publishers.
An 8-month Contract position, commencing December 2017. This role will oversee various aspects of marketing, branding, and product development for an array of Warner Music Group artists, spanning across multiple genres. Responsibilities include:
Develop a clear and consistent brand image for Warner Music Canada’s Domestic artists and create a focused marketing plan which integrates parallel strategies in social & digital, streaming, and traditional media to maximize exposure for artists
Liaise with International Marketing teams to coordinate localized plans, and acquire content, schedules and multi-platform tools for each international project
Provide tools and direction to individual departments including Sales, Publicity, Promotions, Production and A&R, while coordinating each department’s efforts in the execution of marketing strategies
Work with the Digital Marketing team to build a social media strategy, to create and market content and to develop and execute targeted media campaigns
Plan and coordinate the development of artists’ profiles on socials media platforms, website, online store and
Work closely with the Publicity department to coordinate press and media activities
Collaborate with colleagues to create custom content including official music videos, behind-the-scenes and live footage for artists
Forecast consumption for projects on a quarterly basis
Manage and maintain marketing budgets for each artist project
Proactively identify brand partnership opportunities for Warner Music’s roster of artists to heighten awareness and increase fan engagement. Responsibilities may include the negotiation of deal terms and overseeing the execution of various components of brand deals
Some industry (preferably label) experience is required
Possesses an overarching awareness of the musical landscape both in Canada and abroad, and must be fluent in all relevant platforms of social media
Knowledge of all genres of music is necessary, however a deeper understanding of the Urban (Hip Hop, R&B) and Electronic Dance Music genres would be a valuable asset.
An education in Marketing or Business Administration is a desirable attribute.
Our Company is committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee on the basis of race, ancestry, place of origin, citizenship, creed, sex, age, record of offences, marital status, family status, sexual orientation, disability, or any other legal recognized basis under federal, provincial, or local laws.
We are also committed to identifying and meeting the accessibility needs of persons with disabilities in an effective, appropriate and timely manner through compliance with all applicable legislation. Please review our complete policies by visiting the Company website at http://www.warnermusic.ca/ and clicking on the Accessibility link at the bottom of the page. Accordingly, please inform the Company’s Human Resources department if you need an accommodation in order for you to complete any employment application-related forms or otherwise to participate in the application or selection process for the position for which you are applying.