Linkin Park's "Lost In The Echo" Video Reinvents the Format With an Interactive Personalized Visual Experience! August 29 2012
LINKIN PARKĂ˘€™S LOST IN THE ECHO VIDEO REINVENTS THE FORMAT WITH AN INTERACTIVE PERSONALIZED VISUAL EXPERIENCE
BAND HEADLINES 2012 HONDA CIVIC TOUR WITH INCUBUS AND MUTEMATH
LOS ANGELES (August 29, 2012, 11am) Ă˘€“ From their official website www.linkinpark.com, LNKIN PARK announced they will be unveiling the video for their new single LOST IN THE ECHO today, August 29th. The song is the second single from their latest chart-topping album, LIVING THINGS (Machine Shop Recordings / Warner Bros).
Co-directed by ToolĂ˘€™s Jason Zada, renown commercial and video director, and interactive director Jason Nickel, creators of the award winning Take This Lollipop viral video, the interactive music video features the viewerĂ˘€™s digital world through use of pictures from their own Facebook profile. The video application asks permission for temporary access to the userĂ˘€™s Facebook photos and incorporates them in the video. These photos are integrated into the storytelling through stunning visuals, set against LOST IN THE ECHO - one of the bandĂ˘€™s most powerful tracks from their new album.
LIVING THINGS, which was released in June, debuted #1 on the Billboard 200--the bandĂ˘€™s 5th consecutive album to debut at the top spot. By notching the top spot on the chart, Linkin Park now has the most #1 albums by a band or group this century.
Linkin Park is currently on the road headlining the 2012 Honda Civic Tour with Incubus and Mutemath. For further information and tour updates, go to www.linkinpark.com