LED ZEPPELIN PREMIERE NEW VIDEO FOR "TRAMPLED UNDER FOOT"; VIDEO TAKES VIEWERS THROUGH PHYSICAL GRAFFITI BUILDING March 31 2015
Premiere Groundbreaking New Video For The Initial Rough Mix
Of “Trampled Under Foot”
In Partnership With Interlude, The Interactive Video Takes Viewers
On A Virtual Journey Through 16 Rooms
In The Iconic Physical Graffiti Building
NEW YORK – March 31, 2015 - Led Zeppelin have teamed with media and technology company Interlude to produce a groundbreaking interactive video to the previously unreleased rough mix of “Trampled Under Foot,” which goes by the early working title “Brandy & Coke.” The video can be viewed now at www.ledzeppelin.com.
Through this immersive music video, Led Zeppelin fans will be able to see beyond the façade of one of rock’s most iconic album covers, Physical Graffiti, and step inside the building through each of the 16 featured windows. Until now, no fan has had so many ways to explore and see a music video come alive. By selecting one of the featured 16 windows, the audience can enter into the room and will discover events that pay homage to the window illustrations on the original artwork. Featuring archival footage, such as the band’s full Earl’s Court performance of the song, original animation and more, Interlude technology allows viewers to follow and interact with characters from room to room without disrupting the flow of the song.
“Brandy & Coke” (Trampled Under Foot - Initial Rough Mix) is featured on the newly released deluxe edition of Led Zeppelin’s legendary album Physical Graffiti, which is currently celebrating its 40th anniversary. Certified 16x platinum in the U.S., Physical Graffiti is generally regarded as one of the greatest double albums of all time with the original 15 tracks representing a creative tour de force that explored the band’s dynamic musical range.
About Led Zeppelin
In 1968, John Bonham, John Paul Jones, Jimmy Page and Robert Plant formed Led Zeppelin, one of the most influential, innovative and successful groups in modern music, having sold more than 300 million albums worldwide. The band rose from the ashes of The Yardbirds, when Page brought in Plant, Bonham and Jones to tour as The New Yardbirds. In 1969, Led Zeppelin released its self-titled debut. It marked the beginning of a 12-year reign, during which the group was widely considered to be the biggest and most innovative rock band in the world.
Led Zeppelin continues to be honored for its pivotal role in music history. The band was inducted into the Rock & Roll Hall of Fame in 1995, received a Grammy Lifetime Achievement Award in 2005, and a year later was awarded with the Polar Music Prize in Stockholm. Founding members Jones, Page and Plant – along with Jason Bonham, the son of John Bonham – took the stage at London’s O2 Arena in 2007 to headline a tribute concert for Ahmet Ertegun, a dear friend and Atlantic Records’ founder. The band was honored for its lifetime contribution to American culture at the Kennedy Center Honors in 2012. In January of 2014, the band won their first ever Grammy award as Celebration Day, which captured their live performance at the Ertegun tribute concert, was named Best Rock Album.
Interlude is a media and technology company that creates and distributes premium interactive video content using its patented technology platform, which makes video itself interactive. Interlude introduces an element of magic to storytelling, creating an addictive, personalized viewing experience that is different every time. It's self-serve authoring suite, Treehouse, allows anyone to create an interactive video– from enthusiasts to musicians to cinematographers to leading brands. Partners and clients include Warner Music Group, Disney, Nickelodeon, Pepsi, Lincoln Motor Company, Shell, L'Oreal and more. Founded by Israeli musician Yoni Bloch and his band, Interlude is backed by Sequoia Capital, Intel Capital, NEA, Marker and Innovation Endeavors. Interlude has offices in New York, Los Angeles and Tel Aviv. For more information, visit www.interlude.fm.