Press Releases

The Doors Launch Interactive iPad App!
May 07 2013

THE DOORS LAUNCH INTERACTIVE iPAD APP,
EXCLUSIVELY ON THE APP STORE

Groundbreaking Band Invites Fans On Immersive Digital Journey,
Telling Their History Through Interactive Content, Music, Photos, Videos, Memorabilia And Graphic Novel

Warner Music Group Presents A New Way To Showcase
And Experience A Band's Entire Career In A Single Download

The Doors are once again poised to break on through with a first-of-its-kind iPad app, THE DOORS, available exclusively on the App Store. Released by Warner Music Groupâs Rhino Entertainment, the app brings the bandâs story to life with an unprecedented immersive experience that delves deeply into every aspect of The Doorsâ iconic career with interactive content, unpublished band images and artwork, rare videos, music, and much more.

THE DOORS APP was conceived and produced by Elektra Records founder and Warner Music stalwart Jac Holzman, who signed the Doors to the label in 1966, and Robin Hurley; along with the participation of drummer John Densmore, guitarist Robby Krieger and keyboardist Ray Manzarek, and the estate of the late singer Jim Morrison. Holzman, a pioneer in the music industry and a pivotal force throughout the bandâs career, comes full circle with this app. Holzman and Warner Music now bring The Doors into the digital age with a visionary project that redefines how a bandâs work can be chronicled in the virtual realm.

âThe genesis of this project began with a desire to digitize the boxed set, to use new technology to improve upon a much-loved fan experience. It made total sense to choose The Doors. They have always been âahead of the curveâ artists and their story is one of the great sagas in rock,â says Holzman. âTogether with the band, we tell a compelling tale using materials from The Doorsâ own archives and the Warner Music vault plus the hundreds of other sources we chased down â a wealth of treasures including previously unseen photos, fresh interviews, and behind the scenes insights and reflections. Delivered in a single download, this is a riveting approach to showcasing a band's entire career. I believe Warner Music has set the bar higher for future music apps⦠and that is a very good thing to do!â

An intimate portrait of the band enjoying a drink at the Hard Rock Café â taken by legendary photographer Henry Diltz during a shoot for the Morrison Hotel album â greets visitors on the home page and guides them on a journey through the living history of one of rockâs most fascinating and incendiary groups.

THE DOORS APP is divided into several sections, with the The Story button leading to the true centerpiece, proving endlessly intriguing for both veteran fans and new initiates with hundreds of photos, videos, and interviews. All six albums recorded by the original Doors foursome, as well as the two albums recorded later by the Doors as a trio, are spotlighted here through essays from counterculture icons including Patti Smith and Hunter S. Thompson, Doors historians such as David Fricke, Greil Marcus, and archivist David Dutkowski, as well as pieces from the band and personal reminiscences shared by Holzman. The Story section also highlights extensive technical notes detailing all the equipment used to create every studio album.

Among the other centerpieces of The Story section is a graphic novelization of the notorious Miami Incident, where Morrison was falsely accused of exposing himself during a 1969 concert. The infamous episode comes to life here through drawings by award-winning comic book artist Dean Haspiel, words by Adam Holzman (son of Jac), and rare audio of Morrison recorded during the show. This section also includes the once-confidential FBI report, the arrest report, a portion of Jimâs tongue-in-cheek testimony, Morrisonâs mug shot, and his posthumous pardon issued in 2010.

Also featured are a comprehensive Timeline, a Cast Of Characters listing key people in the Doorsâ universe, an interactive Doors Map of LA that focuses on prime locations in the bandâs history, a Gallery filled with rare and iconic images, all song lyrics, in-app links to social media and the iTunes store, and a customizable My Favorites area. All told, the app features over 500 images including band photos, album art, singles, international releases and memorabilia (posters, ticket stubs, advertisements, press releases, contracts, and related correspondence). The app also includes 44 short form videos and 60 audio segments. Holzman had referred to The Doors app as a â1500 piece jigsaw puzzle in three dimensions, which arrives on your iPad, elegantly pre-assembled.â

THE DOORS APP is available for $4.99 from the App Store on iPad or at www.AppStore.com.

Purchase The Doors App here: http://smarturl.it/doorsapp
The Doors App official trailer: http://youtu.be/8qP6FvSvdMQ

To coincide with the launch of THE DOORS APP, each of The Doorsâ studio albums have been Mastered For iTunes by their longtime producer Bruce Botnick and are now available exclusively on iTunes. Three new digital boxed sets (The Complete Studio Albums, Behind Closed Doors â The Rarities, and Strange Nights Of Stone Vol. II â The Bright Midnight Archives Concerts) as well as two Mastered For iTunes compilation albums (The Very Best Of and The Future Starts Here: The Essential Doors Hits) are also available now on iTunes.
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