Atlantic’s international dancehall recording artist Kranium has officially announced the release of his new special project. “RUMORS” arrives everywhere tomorrow, Friday October 16th but is available for pre-order here. When asked what you should expect from this project Kranium states, “Rumors gives off a sexy vibe, reminiscent of that old school dancehall that people haven’t heard in a while. Consider it the perfect soundtrack to heat up your winter romance.”
Recorded earlier this year in New York City, “RUMORS” pairs Kranium with two of contemporary reggae, dance, and pop’s most acclaimed new producers in Brooklyn’s Ricky Blaze (Rihanna, Gyptian, Major Lazer) and longtime collaborator Lamar “LMR Pro” Reynolds. Tracks like “Can’t Give A…” and the just unveiled “Stamina“ see the international dancehall sensation bridging the gap between classic Caribbean music and today’s mainstream urban approach to create an unprecedented new dancehall sound as vibrant and vivacious as it is visionary (see attached tracklisting).
To celebrate tomorrow’s release; The Fader will be premiering Kranium’s newest visual, “Between Us” which can also be found on “RUMORS.”
“RUMORS” is of course highlighted by Kranium’s breakthrough label debut single, “Nobody Has To Know (Feat. Ty Dolla $ign)” – its companion video premiered last month via The Fader and is streaming now at the official Kranium YouTube channel, www.youtube.com/user/officialkranium.
“Nobody Has To Know (Feat. Ty Dolla $ign)” sees the New York-based dancehall sing-jay revising and expanding his 2013 breakthrough hit single, the original version of which catapulted him to Billboard’s “Next Big Sound” and “Twitter Emerging Artists” charts. Produced by LMR Pro and initially released via Frequent Flyer Records, “Nobody Has To Know” proved the anthem of Summer 2014 and a worldwide pop phenomenon, with fans including Chris Brown and Drake (who went so far as to cover the track during his 2014 headline tour). In addition, the “Nobody Has To Know (Official Raw Version)” video has drawn close to 12 million views at www.youtube.com/watch?v=OxuDYFAKB7g. The track itself has scored over 15 million streams worldwide, and continues to see rapid growth.
In addition, Kranium recently dropped an all-new “Nobody Has To Know (Acoustic Rendition),” extolled by Pigeons&Planes as “a beautifully stripped down rendition of his breakout hit, further proving that this song will never get old.” The clip is streaming now at www.youtube.com/watch?v=A-6x5CC-yKI.
As if that weren’t enough, “Nobody Has To Know” was a blockbuster throughout the Caribbean, Central America, and the United Kingdom, where it topped the iTunes Store’s “Top Reggae Songs” chart before being playlisted by BBC’s Radio 1xtra. “Nobody Has To Know” is also among the most highly praised tracks in recent memory, hailed by COMPLEX’s Lauren Nostro as “my song of the summer.” “One of the most enduring dancehall songs this side of the aughts,” declared The Fader. “Since it first dropped two years ago, it’s been a basement mainstay, perfect for dark corners and sweaty summer nights.” “It’s been over two years now,” summed up Pigeons&Planes, “and (“Nobody Has To Know”) remains as hot as it was when it was first released.”
“Lifestyle,” Kranium’s follow-up single, was equally successful, with its “Lifestyle (Feat. Troy Ave) (Remix)” reaching #1 on the iTunes Store’s “Top Reggae Songs” chart.
Recently named “Favorite Breakout Celebrity” at Jamaica’s influential Youth View Awards, Kranium was born Kemar Donaldson in Montego Bay, Jamaica before immigrating to Florida at age 12. Having been mentored by his dancehall star uncle, Screwdriver, Kemar eventually relocated to Queens, New York where he fast became a rising star in the reggae scene thriving amongst the large Caribbean population in New York City’s outer boroughs. Applauded by critics and fans alike for rejuvenating reggae in the contemporary dance music era, Kranium became the newest member of the legendary Atlantic Records roster and for the first time ever, New York City’s own dancehall superstar.
A striking and provocative live performer, Kranium crossed the Atlantic this summer to rock the world famous Notting Hill Carnival. Among the most memorable moments was a star-studded collaboration with Jamie xx (featured on Pitchfork), highlighted by a performance of Dre Skull’s acclaimed dancehall remix of the superstar DJ’s smash “I Know There’s Gonna Be (Good Times).”
For more, please visit https://instagram.com/kranium, twitter.com/therealkranium, https://soundcloud.com/kranium1/kranium-history-raw, and www.atlanticrecords.com.
Release Date: Friday, October 16th