For Brands

In an increasingly cluttered media landscape, advertisers are looking for new and inventive ways to connect their brands with consumers. Music has always been a powerful tool to drive real engagement â and we have a variety of options to help deliver these results:

Advertising and Sponsorship
Warner Music Canada represents audio and video content from the worldâs top recording artists. Advertisers can reach these music audiences through highly targeted campaigns across a variety of demographics. In particular, we offer the chance to target our content on the worldâs top video website â YouTube.com. Through our partnership with Rogers Digital Media, brands can access premium inventory generated by over 20 million video views per month.

In addition, we offer brands the chance to sponsor all types of premium music-based content â video premieres, album features, live events, and much more, including a fully branded entertainment series. To learn more, please contact us.

Licensing
Music touches everyone. It is one of the most powerful tools you can use to connect with your audience. At Warner Music Canada, we're busy harnessing the awesome power of our vast catalog for all our clients. With over a thousand artists on a dozen labels, we have the songs that fit your needs. To request a quote or learn more about how to license music for your project, please email us.

Strategic Marketing
Our dedicated in-house entertainment marketing consultancy will work closely with you to help you gain a competitive edge in your own market sector by taking advantage of Warner's specialist expertise in music marketing. Our client-focused project management service will guide you through the complete process - from the initial creative concept through to content choice, licensing, manufacturing, packaging, and fulfillment of the end product.

Warner Music's catalogue is one of the largest in the world, but our 'one-stop' entertainment-marketing consultancy will make it easy and simple for you to use our music as a marketing tool. Weâll provide advice on tailoring entertainment concepts to match the consumer profile of the product or service being promoted.

Sponsored Downloads: Create a custom branded environment to offer consumers downloads of the most popular music. Use this as an incentive to drive traffic to your online destination, generate engagement, increase loyalty, or simply as a value-add to your existing customers or members.

Custom CDs: Create your very own customized compilation album, brand it with your company logo to create awareness, use it as a gift with purchase to increase sales and customer appreciation or sell it at non-music outlets to generate additional revenue.

To learn more about these and other unique opportunities, contact our Strategic Marketing team.